Case studies can be a brilliant way to promote your business. A case study allows you to tell the story of how your product or service helped a client. And a great case study gives prospective clients real insight into the benefits of your product or service. and an idea of what it’s like to work with you. Here’s how to create one. First of all, you should obviously choose a client for whom you did a great job. A job where thy saw demonstrably outstanding results from working with you. Did your product help them increase sales or cut costs by 50%? Or did your advice lead to an uplift in customer satisfaction? Or employee engagement? Whatever it is, if you can prove measurable results as a result of working with you, That’s something to shout about. If you’ve worked for a well known brand, that’s a great choice too. The bigger and more famous the name the more impressive you’ll look to prospective clients. You’ll also need to choose a client who’s willing and able to be interviewed. Someone who can talk enthusiastically about what you did for them. Now some clients, particularly bigger companies, like to be discreet about their business relationships. So you’ll need to be sure that you get written permission to use the case study, for example on your web site. And final sign off of the proposed text. A typical case study is relatively short No longer than a page, or around 500 to 750 words. So you’re going to cram all the good stuff into a relatively short space. Here’s a three-part structure that I’ve used that allows you to distill all the key points you want to get across in any case study. Start with the challenge. Explain who the client was and what
problem they came to you with. Did they need to increase sales? Cut costs? Or respond to a change in the market? Whatever it is, you want to talk about your client’s pain points. And why they needed your help. Next, we talk about the solution. Or how you responded to the client’s challenge. And this is an opportunity to talk about what’s unique about your business or product. And how you approached the challange so that you could help the client get rid of their pain point. Finally, we come to the outcome. Or the results you delivered for the client. Whether it’s helping them cut costs, helping them increase business, helping them boost engagement on social media. Whatever it is, You need to provide the proof points of what you did. In other words, the facts and figures that show you made a demonstrable and measurable difference to your client’s business. To create your case study you’re going to want to pick up the phone and talk to your client. Even if you’re confident of the ins and outs of your product or service that you provide, it’s still really important to get the story in their words. You may uncover unexpected benefits that you didn’t even know you’d delivered. And telling the story in their words will also show potential clients a perspective that’s very client-centric on what it’s like to work with you. So here are examples of the sorts of questions you can ask to solicit great material for your case study. So let’s take each section of your case study in turn. Starting with the challenge. Questions you can ask to create content for this part might include Why did you approach us for help? What problem where you facing? What effect was the problem having on your business? And what made you choose us over our competitors? Next, for the solution, you can ask things like How did you find working with us? What did you like about our approach? Why was our proposed solution right for your business? Finally, ask them about the outcome of the work. So things like: What difference has our product or
service made to your business? How have you measured the difference? Are there any facts or figures that illustrate our impact on your business? And, when it comes to writing up your case study, think concise, punchy and jargon free. So keep your sentences and paragraphs short. And divide the text up into those three constituent parts: challenge, solution and outcome. And finally, do top off your case study with a nice, compelling headline that neatly encapsulates how you solved your client’s problem.
[Music] hi there today we’re going to talk about Russian and filmmaker and theorist Sergei Eisenstein and his famous methods of montage since the word montage has come to mean any edited sequence it’s important to note that while all montage contains editing not all editing is true montage with a capital M if the cut simply shows us another physical angle of the scenes coverage as it is commonly known this is not montage in the Soviet sense of the word according to Eisenstein montage was combining shots that are depicted single and meaning neutral and content into intellectual contexts and series in other words to neutral images colliding to illustrate a third undetectable thing so now that we have a basic understanding of what montage is and isn’t let’s dive into Eisenstein five methods metric montage is cutting according to an exact measured metre or length of time ear regardless of the content of the shot itself Eisenstein cites the patriotic demonstrations from the end of st. Petersburg as an example of metric montage here the cuts are made here regardless of their individual content but rather to create a sense of chaos into gunfire and explosions another utilization of metric montage has been ratcheting up tension by shortening the pieces while preserving the original proportions of the film [Applause] also referred to as continuity editing rhythmic montage the easiest to spot and most widely used method of montage everything car chases — dialogue scenes utilize rhythmic montage you know an animal jokes well we got the chance that day one because we did one show in rhythmic montage each shots practical length derives from the specifics of the piece and from its plan blades according to the structure of the people the Odessa steps sequence from Eisenstein zone battleship potemkin is a prime and most frequently cited example of rhythmic montage and indeed has been omage and parodies many times throughout the years now montage methods are not mutually exclusive and metric and rhythmic elements are certainly found within our next two methods tonal montage is based on the characteristic emotional sound of the piece that’s great Sergey but what exactly does it mean well think of tone and miss temp as any visual or aural characteristic that two different shots could share in common an example from the more recent the revenant perfectly illustrates not just one but several instances of tonal montage in sequence in the following edits it is a motif of fogginess or haze that unifies the shots there are other tonalities you can use as the basis for your montage as well Wong kar-wai uses graphical or compositional tonality as a basis for montage in his acclaimed in the mood for love as both main characters are discovered at their writing desks framed within the additional frames of the set architecture totally connected to the idea that they are both trapped alone in their circumstances in these series of shots from Martin Scorsese’s the age of innocence light tonality drives the edits in this cut Apocalypse Now aural tonality of you la / tonal is by its nature more abstract and complicated than the methods discussed up until now as Eisenstein puts it from the moment that overtones can be heard parallel with the basic sound there also can be sensed vibrations oscillations that cease to impress as tones but rather is purely physical displacements of the perceived impression one theme famous for cross-cutting and rife with over tonal montage is the baptism sequence from The Godfather Part 1 many themes tones and overtones intermingle in this sequence that treats violence as a whole ear it shows the connection between religion and corruption and sanctifies the actions of a murderer [Music] iq enhancement filmmakers like Terrence Malick and David Lynch famous for their poetic approach to filmmaking where mood and tone supersede logic and plot often times rely heavily on over total montage Eisenstein said intellectual montage is montage not of general physiological / tonal sounds but of sounds and overtones of an intellectual sort one glaringly obvious example from a well known film if the cross cutting of the caribou being slaughtered with Willard killing Colonel Kurtz in Apocalypse Now [Music] the famous match cut in 2001 a Space Odyssey from the bone to the orbital weapons satellite is another prime example of intellectual montage so there you have it folks Eisenstein’s five methods of montage explained and exemplified for your viewing [Music]
hey guys welcome back to another college video in this video I’m going to be reading my personal essay personal essays one of those things that’s really really important to the college process it might be few weeks or even a few months to write but without further ado here is mine I couldn’t fathom why anyone would ever screamed the word pitbull until that day at least somehow we got into a discussion about pickles and ap statistics everyone had their opinions something like classic dill others liked bread-and-butter and others vehemently lowest pickles in general I still maintain they were wrong a friend of mine didn’t know the pickling was a process and not an actual plan and the class explained to her that they were just fermented cucumbers i thus interjected with a tangent do other vegetables taste good pickled particularly with zucchinis be better pickles than cucumbers such was the birth of zoo coals I boldly announced my plan to do with my statistics teacher taught us to ask good questions and try to answer them by proclaiming I will do it I will pickle the zucchinis immediately a silence fell upon the room this was soon followed by a single voice quietly muttering do it a week later I walked into a piece of physics with three jars in my hand one had store-bought pickles another contained cucumbers I had pickled for a control group with the eponymous portmanteau jackals the last had the prized rules I felt like a god as I walked to the podium to display my beautiful creations eagerly my peers sprung to their feet desperate to settle this mystical question one by one they tasted each of three products and soon enough we confirmed our conjecture zou khals were better than pickles we’d answered one of the most important questions of mankind okay so maybe that’s overstating a bit nonetheless nonetheless the experiment the experience meant a lot to me I was ecstatic about my circles and they felt different they weren’t tied to grade standardized tests or athletic achievement rather I was just happy about creating a really weird way to bond and connect with my friends I was proud of dedicating my passion and intensity to something new different it may sound odd but making Zuko’s crystallize something important for me in short being past me being fascinated by weird or unconventional things is what makes me me I’m fascinated by the physics hand-eye coordination skill and muscle memory of juggling I’m astounded by thinking about the subtleties of breathing and buoyancy control that go into taking the perfect underwater photograph I’ve blown away by the inner workings of a kaleidoscope I love learning whether it be my book life experience or even pickle jar I love more than just learning though I love finding beauty and meaning and seemingly mundane things I love being passionate about things in which I’m not supposed to find passion more than anything among these I love math being a student of theater and music my whole life I wasn’t supposed to love math most students the general dislike math and find it rigid and intellectually constricting my acting friends dreaded yet I’ve come to find an elegant beautiful and enlightening I feel this way about math for the same reason I love my experiment my experience with pickling it gave me a medium in which to be creative now after spending two years learning as much about math as I can I’m excited to think I can spend the rest of my life investigating it mathematics is a realm where I will never run out of things to learn which is far beyond my wildest dreams though I do plan on pursuing math professionally I cannot say what else may lie in my future what I do know though is that there will always be more discipline my unending fascination the world would never see supervise me was something to explore and find beautiful be it math or just pickles so that was my comment up essay if you’re interested in the way that I went about writing the essay just let me know and I can make a video explaining how I went about that and maybe it can help somebody who doesn’t necessarily know where to start with their essay other than that this video is over I hope you enjoyed it see you later